With few Modis coming out as corrupt doesn't imply that all people with Modi surname are corrupt. But, it certainly hurt the humble chaiwala PM MODI brand image in public. PM MODI DURING HIS 2014 ELECTION CAMPAIGN, in a public rally, asserted that he will serve as a chowkidar (watchman) of India and will stop the ongoing loot. The rhetoric was so powerful that even corruption crusaders like Anna Hazare fall for it and almost came out openly in support of BJP’s Prime Ministerial candidate Narendra Modi. But, he appears to have failed in his role as a chowkidar . With the fall of Nirav Modi brand after Modigate, the question is, is it going to affect the political ‘Modi’ brand? If yes, how? Nirav Modi’s association with PM Modi is not very clear. But the owner of Gitanjali gems and Nirav Modi's maternal uncle, Mehul Chinubhai Choksi has also been named in the PNB fraud . In a public speech, the way PM Narendra Modi mentioned his name indicates how well he know...